Clarity. Strategy. Copy.
get the words right before getting the word out
For most marketers today, content is at the top of the priority list. But there are so many choices, too much hype. What will you deliver? Case studies? Whitepapers? Videos? Blog? And how will you deliver them? Website? Email? Social media?
The answer could be yes—to all of these.
Overwhelmed yet? And we haven’t even gotten to who’s going to create all this stuff. Hiring a skilled content strategist and expert writer is a simple, smart solution to put your content puzzle together—and can make all the difference between successful content marketing and a fruitless ride on the bandwagon.
When you work with me, you’ll get talent and experience in both content development and delivery. I will challenge your assumptions (politely), push you out of your comfort zone (gently), and give you new ideas to consider. Together we’ll find the messages and voice that feel like you and connect with your audience.
the great behind the goods
business savvy
I have deep business knowledge and practical experience with the full spectrum of content creation. I’ve been in the daily trenches of going to market. So I get your constraints and challenges. We’ll partner up to meet your goals.
tech and buzzword translation
Today’s marketing communications often sag under the weight of overused phrases and headache-inducing explanations. No matter how staid your industry, I can bring your story to life. No matter how dense your technology, I can make it easy to understand. This is my specialty, some would say superpower.
audience focus
It all comes down to results. The best content in the world won’t do much good if it doesn’t resonate with the people you want to reach. Or if it focuses more on what you offer than how what you offer benefits them. I’ll work with you to understand your audience and create content they care about.
Take a look at the kinds of projects we can work on together.
Ready to get the goods? This way to my portfolio.