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Cervélo video

← Super-secret stuff
Intel advertorial →

excerpt

It’s all about building better bikes. The joy of riding. The art of racing. We do it for the love of the sport. For surprise attacks and winning breakaways. We do it because aerodynamics is everything. The hair-splitting difference between triumph and defeat. We do it for bikes like the S5, designed to slice the air and smoke the competition. We don’t do it alone. We are cycling leaders using the tools of technology leaders.


Project: Script

Video showing the technology behind the design of the Cervélo S5 racing bike


Client

Cervélo


Agency/design partner

Make it Matter, Straightface Studios

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